Ministry of Tourism / Te Manatū Tāpoi

The new provisions for Long Term Council Community Plans (LTCCPs), now provide a legal pathway for the preparation of strategies for the tourism sector or for the individual activities local authorities will undertake in relation to tourism.

The new provisions for Long Term Council Community Plans (LTCCPs), now provide a legal pathway for the preparation of strategies for the tourism sector or for the individual activities local authorities will undertake in relation to tourism.

Tourism is a significant contributor to the New Zealand economy. It contributes $18.6 billion to the economy each year, and involves all New Zealanders, whether they own and operate tourism and hospitality businesses, supply products to them, or are visitors or hosts. The audience for this strategy is therefore very wide - everyone connected to or involved with New Zealand's tourism sector, including operators, local government, central government, and training, education and research institutions

The Ministry of Tourism works to ensure there is an appropriate policy environment to allow tourism to generate maximum benefits at minimum costs. We analyse issues that have an impact on the New Zealand tourism industry, provide advice to Government, and work with government departments and agencies to make appropriate policies.

Cultural tourism was specifically identified in the NZTS 2010 as a sector requiring further development in order to maximise its potential. To meet some key recommendations included in the NZTS 2010, research was undertaken enhance the understanding of the role of cultural tourism in the tourism sector and domestic and international visitors’ demand for cultural tourism experiences.

For funding/assistance available including the Tourism Faciltities grant.

New Zealand Major Events provides sponsorship funding to major events that build a dynamic nation and produce significant economic and social benefits.

In the tourism sector, local government is a crucial player. By statute, local government is required to manage the natural and cultural resources of New Zealand on which tourism relies.  Find out more about local government's role in tourism here.

The Ministry of Tourism website contains links to research, strategy and policy that are useful for local government.